.At the launch of Astrid Andersen's brand new line Stel, a discussion kept outdoors on a pier, The Road's 2002 track "Transform the Web page" was actually blowing up out of the stereo. It was a star-aligned, emblematic minute, due to the fact that the London-trained developer is beginning a brand-new chapter in her fashion life, this time around centering the work around herself.Andersen's much admired namesake menswear company was actually focused, colorful, and also streetwise. Along with Stel, she explained in a pre-show meeting, "I must sit easily at the center of it possibly much more this time around due to the fact that today it's a women's wear brand, as well as it is really even more concerning me as well as my personal references." Stel additionally shows Andersen's development as an individual. After stopping her pipe, the developer moved back home to Jutland in the North of Denmark and also possessed pair of little ones. She is actually certainly not the person she was back then.Shifting equipments in vogue is actually difficult to do. Brands appear to take on lifestyles of their personal, and also it is actually simple to be pigeon-holed. Stel breaks with a number of fashion's conventions. The tag will certainly show in-season, so what exists are going to be actually available for acquisition. All at once, seasonality is actually less important in the Stel equation than importance. Selections will be actually identified through amount (01, 02, as well as 03 were actually displayed in Copenhagen), the concept being actually that you can easily intermingle pieces around "seasons" both in your outfit as well as on the selling floor. Andersen observes no necessity for a well thought-out garment to become abandoned even if the schedule pages turn. "The direct interpretation of stel is actually physical body," she claimed, yet it [recommends more to] a foundational structure in a form of industrial way it [additionally illustrates] a set of antiques-- when you talk about a tea set, you would call it a stel. For me, that was actually pretty an intriguing beginning point in regards to the suggestion of making both antiques, yet additionally something that is actually a new structure." Possessing designs present on scaffolding was actually fortuitous as it recommends many metaphors. There is actually construction, which connects to building a new brand name, and the notion of help relates to her opinion that clothing should work with you. Stel is, fundamentally, a sort of modular offering, but not one along with the angularity of one thing like Legos or stacked Mu00e6rsk shipping containers. Movement, company, and also empowerment belong to Andersen's plan. "When I speak about the brand, I possess this tagline: modifying that you can easily skate in, denim you can dance in, shirting you may travel in." Freedom, joy, movement.